So Media Group
Cross-Brand Analytics
Four publications. One view. No blind spots.
Last updated: Monday 18 May 2026
Publications
4 brands
So Perth
↗ site
Followers
365,000
Engagement
4.11%
7d Reach
825,000
| Platform | Followers | Posts | Engagement |
|---|---|---|---|
|
Facebook
|
142,000 | 6,200 | 2.41% |
|
Instagram
|
185,000 | 4,800 | 3.82% |
|
Tiktok
|
38,000 | 980 | 6.10% |
So Where Next
↗ site
Followers
105,000
Engagement
5.16%
7d Reach
258,000
| Platform | Followers | Posts | Engagement |
|---|---|---|---|
|
Facebook
|
29,000 | 1,850 | 2.88% |
|
Instagram
|
62,000 | 2,100 | 5.24% |
|
Tiktok
|
14,000 | 430 | 7.35% |
So Binge
↗ site
Followers
68,700
Engagement
4.99%
7d Reach
172,000
| Platform | Followers | Posts | Engagement |
|---|---|---|---|
|
Facebook
|
18,500 | 1,420 | 2.10% |
|
Instagram
|
41,000 | 1,650 | 4.67% |
|
Tiktok
|
9,200 | 360 | 8.20% |
Startup News
↗ site
Followers
31,800
Engagement
2.60%
7d Reach
71,000
| Platform | Followers | Posts | Engagement |
|---|---|---|---|
|
Facebook
|
11,000 | 960 | 2.75% |
|
Instagram
|
12,000 | 720 | 3.15% |
|
Twitter
|
8,800 | 3,200 | 1.90% |
Top Performing Content
across all brands
So Perth
POV: Sunday brunch at this secret rooftop in Fremantle
31,000
1,200
980
🎵 tiktok
So Where Next
The Kimberley is calling and we cannot stop watching this reel
24,000
980
740
🎵 tiktok
So Binge
Did you finish The Diplomat season 2 in one sitting? Same.
18,500
760
520
🎵 tiktok
So Perth
Perth's best hidden beaches revealed — our readers voted
12,400
843
2,100
📸 instagram
So Where Next
We drove the Gibb River Road — here is everything you need to know
9,200
540
1,620
📸 instagram
So Perth
10 restaurants opening in Perth this winter that you need to try
8,700
621
1,840
📘 facebook
So Binge
Every show dropping on Netflix Australia this month, ranked
6,800
390
1,100
📸 instagram
Startup News
Thread: The 10 most-funded Australian startups of 2025, ranked
4,100
320
2,400
𝕏 twitter